It’s easy to allow yourself to be trapped by what you, society, your friends, your parents, your boss, and your partner says is possible for you.
But what if they’re wrong?Read More
My quick advice: try to be aware of when you start comparing yourself to others … once you’ve developed this awareness, try this trick: stop yourself. Tell yourself, “Stop that!” And then start thinking about all the things you DO have, the things you love, the people you have, the blessings that life has given you. Make this a regular practice, and you’ll start to be happier with your life.Read More
As entrepreneurs, we are our business. Our performance, passion and vision all serve the purposes of our business. How we show up for ourselves is how we show up for our business. For our customers. To play at the top of our game, we need our mind and body to be in sync.Read More
Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.Read More
Thinking about combining your passion for sun salutations with your business know-how? You may have a recipe for success. In fact, if you're a big fan of yoga, you might already know a lot of yogis who are practitioners as well as entrepreneurs. Any of your teachers who own their own studios, the yogi who owned the company that certified you, or any groups that support yoga teachers are brimming with entrepreneurs.Read More
For women, 44% of respondents noted that seeing the product/service in use as a reason to trust an influencer’s post, while males are more likely to cite “expertise” with 41% ranking that as most relevant. By considering these insights in aggregate, and beginning to understand how they may apply directly to individual brands, marketers can adopt these lessons across the broader plan including influencer programs as well as in the collection of user-generated content and the creation of brand-generated assets.Read More
Your phone dings nonstop, chat windows pile up and you’re running to your next meeting. A hectic pace is the norm for many of us, and that means finding new methods to stay focused and sharp. Enter mindfulness.Read More
Something big has been happening in the world of work. How is it possible that so many people, from all walks of life and all ages, are creating blogs and entire businesses online?
Can blobs of text, blended with a series of images really possess superpowers?Read More
Not long before technological advancements, scheduled television was virtually the only mass media consumers had access to and was one of the main platforms marketers used to advertise to the masses. Today, with the creation of the internet and the popularity of social media platforms like Instagram, Facebook and YouTube, consumers have unlimited freedom and choice over the content they wish to view. This creates a problem for brands. As their target audience continues to spread out over various forms of media, it becomes increasingly difficult to reach them.Read More
People have been talking about Influencer Marketing. It’s not going to replace Social or Content Marketing, because it can’t exist without them. If you’re new to IM and aren’t quite sure what that means, then you’ve come to the right place. We’re going to break it all down for you, starting at the most obvious of starting points:Read More
It’s February which means the heat is simmering up and we’re preparing to say goodbye to winter. Brands are coming out with new fashions for the changing season, and consumers are looking for style inspirations to fit the latest trends.Read More