Life’s Enough: Stop Comparing Yourself to Others

My quick advice: try to be aware of when you start comparing yourself to others … once you’ve developed this awareness, try this trick: stop yourself. Tell yourself, “Stop that!” And then start thinking about all the things you DO have, the things you love, the people you have, the blessings that life has given you. Make this a regular practice, and you’ll start to be happier with your life.

Read More

Why Consumers Follow, Listen To, and Trust Influencers

For women, 44% of respondents noted that seeing the product/service in use as a reason to trust an influencer’s post, while males are more likely to cite “expertise” with 41% ranking that as most relevant. By considering these insights in aggregate, and beginning to understand how they may apply directly to individual brands, marketers can adopt these lessons across the broader plan including influencer programs as well as in the collection of user-generated content and the creation of brand-generated assets.

Read More